MinnieMee is a children’s fashion boutique in Clonmel, Co. Tipperary which carries clothing for children from newborns up to 15 years old; also including communion and confirmation clothing.

The brief was to create a simple and attractive site to give the owners a presence on the internet and a way to communicate with their clients. WordPress was chosen as the system to base the website on, and the built in WordPress blog was enabled using the title “The Buzz”.

Images are very important to a site like this; so all the sites images use a tool called shadowbox. This simply means they expand upon being clicked to give a better view, and that they have forward and back buttons to allow flicking through a set of photos.

The styling is based on colours already in use by MinnieMee and so the theme was continued on to the site giving it a “light on dark” style with light text on a dark background.

Finally putting the brands list in the footer also dramatically helped local search engine optimisation.